About Us
We create more than spaces – we create a way of life. Discreet. Personal. Lasting.
Who We Are
Luxury Lake Zug AG is a boutique real estate and advisory firm specializing in the sale and rental of premium properties, from luxury residences to exclusive holiday homes and chalets. We work closely with discerning property owners, providing them with strategic advice and a refined approach to both selling and renting out their properties.
What We Offer
We offer tailored solutions for property owners who wish to either sell or rent their high-end real estate. Whether you are looking to achieve the best possible sale outcome or to maximize the rental potential of your holiday home or chalet, we ensure a seamless, discreet, and results-driven process.
We don’t just manage properties — we create opportunities for both selling and renting legacies.
Private Office
Personal. Discreet. Exceptional.
Exclusive advisory for discerning individuals who expect nothing but the highest standards – confidential, personal, and built to last for generations.
Our Private Office is dedicated to clients who expect the highest standards – confidentiality, personal attention, and a long-term perspective. We combine market insight with a carefully curated global network, guiding you through every step: from discreet property sourcing and tailored investment structures to relocation, architecture, and design.
For international clients, we also provide the opportunity to establish holding and investment structures in Switzerland. Our prestigious Zug address strengthens credibility and ensures direct access to Switzerland’s advantageous business environment. To complement this, we offer seasoned professionals to serve as board members, managing directors, or trusted advisors – ensuring sound governance and long-term success.
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A dedicated advisor with outstanding market insight and personal commitment
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Access to exclusive off-market properties and rare investment opportunities
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Tailored support for acquisitions, sales, rentals, and asset management
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Coordination with leading lawyers, tax advisors, architects, and designers
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Strategic advice on wealth preservation, succession planning, and international structuring
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Corporate & Holding Services: Zug-based registration, experienced board members, and governance solutions
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Absolute discretion and trust – at every stage of your journey
Our Services
Built with Responsibility. Designed with Vision.
At Luxury Lake Zug AG, we see real estate as more than just buildings. We provide holistic solutions that combine real estate expertise with sustainable value creation. From turnkey luxury projects and bespoke architecture & design consulting to technical property management, relocation, and family office services – every service is tailored to the individual needs of our clients.
Through exclusive co-investment structures, we provide access to selected real estate projects in prime locations – with a strong focus on sustainable growth and long-term stability.
Our mission: to create peace of mind, lasting value, and exceptional service – always with discretion, always without compromise.
General Contracting & Construction Management
From concept to turnkey delivery, we oversee high-end new builds, renovations, and conversions with full responsibility for quality, cost, and timing. Every detail is managed with precision to ensure flawless results.
Architecture & Design Consulting
We create bespoke concepts for interiors and architecture that reflect your lifestyle and individuality. From material and lighting design to unique spatial solutions, our work blends creativity with timeless elegance.
Technical Maintenance & Property Support
We ensure the seamless operation and preservation of your property – covering smart home systems, climate and security technology, and household appliances. Proactive maintenance contracts and 24/7 service provide complete peace of mind and safeguard long-term value.
Family Office & Relocation Services
Beyond real estate, we provide discreet family office support – including asset oversight, relocation planning, and bespoke lifestyle services. Our trusted network ensures seamless transitions and holistic solutions for discerning families.
Exclusive Real Estate Co-Investments
Luxury Lake Zug AG provides investors and family offices with access to exclusive premium real estate in prime locations. We develop high-end projects and create bespoke co-investment structures, tailored to the needs of discerning capital investors.
Corporate & Holding Structuring
Enhance your credibility with a Swiss holding registered under our prestigious Zug address. We also provide seasoned professionals as board members or directors, ensuring strategic guidance and effective governance.
